Terms of Service
These Terms of Service (“Terms”) are a binding agreement between you and AXO (“AXO”, “we”, or “us”) governing your access to and use of the AXO website at axoapp.ai and the AXO behavioral-personalization platform (the “Service”). By creating an account or using the Service, you agree to these Terms. If you are agreeing on behalf of an organization, you represent that you have authority to bind that organization.
1. The Service
AXO provides a platform that helps businesses understand visitor behavior on their websites and deliver personalized content, segmentation, recommendations, and related analytics. We may add, change, or remove features over time as the Service evolves.
2. Accounts and eligibility
- You must be at least 18 years old and able to form a binding contract to use the Service.
- You are responsible for the accuracy of your account information, for keeping your credentials secure, and for all activity under your account.
- You must notify us promptly of any unauthorized use of your account.
3. Free trial, subscriptions, and billing
- New accounts receive a 14-day free trial, with no credit card required.
- After the trial there is a short grace period. If you have not started a paid subscription by the end of that grace period, personalization on your site is suspended until you subscribe; your account and configuration are preserved.
- Paid subscriptions are billed in advance on a recurring basis through our payment processor, Stripe. Unless stated otherwise, fees are non-refundable except where required by law.
- You authorize us and Stripe to charge your payment method for applicable fees until you cancel. You may cancel at any time; cancellation takes effect at the end of the current billing period.
- We may change pricing on a prospective basis with reasonable advance notice.
4. Your data and responsibilities
“Customer Data” means the data you and your website visitors provide to, or that is collected through, the Service in connection with your account. As between you and AXO, you own your Customer Data. You grant AXO a limited license to host, process, and use Customer Data solely to provide, secure, and improve the Service for you.
You are responsible for your use of the AXO tag on your websites. In particular, you are responsible for:
- posting an accurate privacy notice on your websites;
- obtaining any consents required by applicable law — including for cookies, tracking, and the processing of personal data;
- having a lawful basis for any personal data you collect or send to AXO.
You are the controller of your visitors’ data; AXO acts as your processor and will process that data in accordance with our agreement with you and our Privacy Policy. You must not upload or process data through the Service in violation of law or third-party rights.
5. Acceptable use
You agree not to:
- use the Service for any unlawful, harmful, or fraudulent purpose;
- collect special-category or other sensitive personal data through the Service except as expressly permitted and lawfully done;
- attempt to access another customer’s account or data, or probe, scan, or breach the security of the Service;
- reverse engineer, resell, or copy the Service except as permitted by law;
- interfere with or place undue load on the Service, or use it to send spam or malware;
- use the Service to build a competing product.
We may suspend or limit access that we reasonably believe violates these Terms or threatens the Service or other users.
6. Intellectual property
The Service, including its software, design, and content (excluding Customer Data), is owned by AXO and protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable right to access and use the Service during your subscription. Any feedback you provide may be used by us without obligation to you.
7. Third-party services
The Service integrates with third-party services — such as payment, email, analytics, and sign-in providers. Your use of those services is subject to their own terms, and we are not responsible for them.
8. Confidentiality
Each party may receive non-public information from the other. The receiving party will protect that information and use it only to exercise its rights and perform its obligations under these Terms.
9. Disclaimers
The Service is provided “as is” and “as available”. To the maximum extent permitted by law, AXO disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted or error-free, or that personalization will produce any particular result.
10. Limitation of liability
To the maximum extent permitted by law, AXO will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill. AXO’s total liability arising out of or related to the Service will not exceed the amounts you paid to AXO in the twelve months before the event giving rise to the claim.
11. Indemnification
You will defend and indemnify AXO against third-party claims arising from your Customer Data, your use of the Service, or your breach of these Terms or of applicable law.
12. Term and termination
- These Terms apply for as long as you use the Service.
- You may stop using the Service and close your account at any time.
- We may suspend or terminate your access if you materially breach these Terms, fail to pay, or use the Service in a way that creates risk or legal exposure.
- On termination, your right to use the Service ends. We will make Customer Data available for a limited period for export, after which it may be deleted as described in our Privacy Policy.
- Terms that by their nature should survive termination — including ownership, disclaimers, limitation of liability, and indemnification — will survive.
13. Changes to these Terms
We may update these Terms from time to time. For material changes we will provide reasonable notice, for example by email or in the dashboard. Your continued use of the Service after changes take effect constitutes acceptance.
14. Governing law
These Terms are governed by the laws of [GOVERNING-LAW JURISDICTION], without regard to its conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the courts located in that jurisdiction for any dispute not otherwise subject to small-claims or alternative resolution.
15. Contact
Questions about these Terms can be sent to legal@axoapp.ai.