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One script · live in about fifteen minutes

More revenue from the traffic you already pay for.

AXO reads what each visitor does on your site and shows them the page they came for. Then it proves what that was worth, against visitors who saw the original.

Start free trial →See how it works
SAME PAGE · DIFFERENT VISITORS · DIFFERENT PAGES. THE HEADLINE, THE PROOF AND THE BUTTON CHANGE BEFORE THE PAGE PAINTS.
01 · THE PROBLEM

You pay for every visitor. Most see a page built for no one.

Ad costs keep climbing. The page those clicks land on is the same for everyone: the first-time browser, the shopper comparing three options, the customer who came back to finish. On a typical site, only a few in every hundred convert.

02 · WHY NOW

Three things changed about how people reach your site.

Three shifts are landing on every site at once. Each one asks the same thing: read what the visitor is doing, and respond while they are still there.

THE AD PLATFORMS

Ads learn from what you report back

Meta and Google optimize on the results you send them. Tell them who actually converted and they go find more people like that.

THE AI ASSISTANT

AI gets the first question

Visitors ask an AI assistant what you offer, what it costs and whether to trust you before they ever visit. They arrive expecting the page to know.

THE DATA

Nobody builds the list

Most visitors never fill in a form, so a list built from forms misses nearly all of them. What someone does on the page is the one signal you have on everyone, and visitors sort themselves by it.

See how the groups form →
03 · HOW IT WORKS

One script this week. A page for each visitor after that.

It goes in through the tag manager you already use. AXO reads your site and finds the parts of each page that can change. Nothing changes for visitors until you say so.

THE CLOCK IS COMPRESSED. THE FIFTEEN MINUTES IS NOT.

Then it reads what they do, not who they are.

No third-party cookies. Nothing that names a person is required. What your CRM already knows makes it sharper, but it is not the price of admission.

01

Read

Scrolling, comparing, lingering on price, stalling on a form – joined with what your CRM already knows.

02

Decide

Each visitor is sorted into a group by your rules and by statistics. No AI improvises in front of a visitor.

03

Change the page

Headline, proof, button, form and offer are swapped before the page paints. No developer ticket per change.

04

Send it back

Groups and results flow to your CRM, email platform and ad platforms, so the site, the email and the ad agree.

TRY IT · A REAL STORE

One store. Four shoppers.
Four different pages.

Four kinds of shopper land on the same product page. Tap one and watch the page rebuild for them.

pawnest.com/?vt_segment=comparison
RESHAPED BY AXO
SERVING · COMPARISON SHOPPER

Same bowl, better number.

Price-matched on the spot – no code, no hunting the web for a coupon that still works.

TABS AWAY · PRICE FOCUS
A premium ceramic pet food bowl and a kraft-paper supplement pouch side by side on a warm oak table.
$128
CSPERSONA VIGNETTE

Three tabs deep, weighing your price against everyone else's.

AXO SWAPPEDHeadlineMood / hero imageOfferevery swap measured against a 10% holdout
04 · WHO IT HELPS

Four visitors every site has. What changes for each.

You already pay to bring these people in. Today they all get the same page. Here is what AXO notices about each one, what your site does differently, and the number that moves.

1

The comparer

AXO NOTICESViewed 3 optionsNo click yet
TODAY · EVERYONEWITH AXO · THIS VISITOR

The page brings up what they are weighing – price, what is included, how long it takes – right where they are reading.

WHAT MOVESMore visitors going from the page to the form or the cart.
2

The form staller

AXO NOTICESStarted the formStopped at one field
TODAY · EVERYONEWITH AXO · THIS VISITOR

AXO shows you which field stops people, then gives visitors like this a shorter form in the same spot.

WHAT MOVESMore finished forms, with no extra ad spend.
3

The paid visitor

AXO NOTICESClicked an adWants one specific thing
TODAY · EVERYONEWITH AXO · THIS VISITORAD

The page they land on keeps the promise of the ad, and the result is reported back to Meta and Google.

WHAT MOVESMore of your ad clicks turning into customers.
4

The returning visitor

AXO NOTICESKnown in your CRMBack after months
TODAY · EVERYONEWITH AXO · THIS VISITOR

The site picks up where they left off, and your CRM gets the signal to follow up.

WHAT MOVESOld leads coming back, without a new campaign.
05 · PROOF

We don't ask you to believe the lift. The control group reports it.

Industry benchmarks tell you what is typical. Your control group tells you what is true.

A slice never sees a change

By default one visitor in ten gets your site exactly as it was. They are the yardstick.

Counted at the finish line

Lift is reported at the form, the order or the signup – not at the click or the impression.

It tells you when it cannot tell

Not enough traffic to be sure? The report says so instead of showing you a number.

AXO · Results
The AXO results screen: personalized visitors compared with the control group at each step to the conversion
THE REAL THINGThe results screen in the product. Your numbers, your control group, per page and per version.
06 · COST

Four tools, four contracts, four set-ups. Or one script.

Priced like software, not like a services engagement. Plans start at $500 a month, with no implementation project in front of them.

See the whole price list →Compare AXO to the tools it replaces →
07 · CONTROL

AI drafts. A person on your team approves.

AI writes the options ahead of time, in your brand voice. Nothing reaches a visitor until someone signs off. Your team runs it from the dashboard, or hands the same jobs to the AI assistant they already use.

Your rules

You decide who qualifies, what they can be shown and which pages are in scope.

A record of everything

Every version, every change and what each visitor was shown is logged for your reviewers.

Safe by default

If the script ever fails to load, your site is exactly as you published it.

08 · YOUR STACK

It adds to what you run. It does not replace it.

AXO does not replace the CRM or the warehouse. It sits on top of them and does the part they cannot: reads what a visitor does, changes the page, and sends what it learned back to the systems you already own.

09 · THE PRODUCT

Those were diagrams. These are the real screens.

AXO is a product your team logs into. Here are three of the screens they would use most.

AXO · Live
AXO live feed of visitors on the site right now
LIVEWho is on the site right now, and what each of them is doing.
AXO · Groups
AXO visitor groups discovered from behavior
GROUPSThe groups your visitors fall into, found from behavior.
AXO · Editor
AXO editor showing a drafted page version waiting for approval
APPROVEA drafted version of a headline, waiting for someone to approve it.
Take the product tour →
10 · WHO IT IS FOR

Same product. Your visitors.

Retail and commerce

The browser, the bargain hunter and the buyer each get their own product page.

See how →

B2B and lead generation

Most buyers never fill in the form. Give them a reason to, and tell sales who is ready.

See how →

Healthcare

Help patients find the right service without health details reaching your ad pixels.

See how →

Education

Move prospective students from interest to a finished inquiry or application.

See how →
ALSO BUILT FORSaaSHome servicesFinancial servicesNonprofitMedia and publishingHospitalityAffiliate
11 · PRICING

Three plans. One product.

30-day free trial on every plan. No quote call – this is the whole price list.

Starter
Prove the lift on your first pages.
$500per month
✓Up to 50k sessions/mo
✓Automatic visitor groups
✓On-site + email
✓Email support
Start free trial
MOST POPULAR
Growth
Personalization at scale. Every channel.
$2,000per month
✓Up to 250k sessions/mo
✓Traffic shifts to what works
✓All channels
✓Run it with your AI assistant
✓Priority support
Start free trial
Scale
Enterprise scale, control, and governance.
From $5,000per month
✓Unlimited sessions
✓Custom SLA
✓Dedicated support
✓Custom integrations
✓Single sign-on
Contact us
12 · QUESTIONS

The questions everyone asks.

QUESTIONS PEOPLE ASK

What is AXO?

AXO is software that shows each website visitor the version of your page that fits what they are doing. It installs as one script, reads behavior on the page, sorts visitors into groups, changes the headline, proof, offer and form for each group, and measures the result against visitors who saw your original site.

Does it actually work?

You do not have to take our word for it. By default AXO keeps one visitor in ten on your original site and reports the difference at the form or the order. If there is not enough traffic to tell, or the change did not help, the report says that.

How much does AXO cost?

Pricing is published: Starter $500/mo, Growth $2,000/mo, Scale from $5,000/mo. Every plan starts with a 30-day free trial, so you can see the lift on your own traffic before you commit.

How long does it take to set up?

About fifteen minutes. You add one script through the tag manager you already use. AXO reads your site and finds the parts of each page that can change. Nothing changes for visitors until you approve it.

Do we have to replace our CRM, data warehouse or other tools?

No. AXO sits on top of what you already run. It sends groups and results to your CRM, email platform, ad platforms and warehouse. Many teams start with it alongside their current tools and let the results decide what stays.

Does it need cookies or personal data?

No third-party cookies, and no personal data is required. AXO can personalize on behavior alone. You can add what your CRM knows when you choose to, and there is a mode that keeps the whole site anonymous.

Is AI writing things on our site without us seeing them?

No. AI drafts copy and images ahead of time, and a person on your team approves each one before any visitor sees it. The choice of which approved version to show is made by rules and statistics, not by a language model.

Can our AI assistant run it?

Yes. Everything your team can do in the dashboard, an AI assistant such as Claude or ChatGPT can do through a secure connection, within the permissions you give it. See the MCP page for the technical detail.

One funnel. One script. About fifteen minutes.

Pick one page and one outcome. Watch who is really on your site for a couple of weeks, then turn on a few changes and read the lift against your own control group.

Start free trial →Talk to us