Your traffic isn't one audience.
Your hero shouldn't be one page.
Four visitor types land on the same URL. Tap one — watch the page rebuild for it.
Behavior in, a page built for them out.
No audiences to build, no rules to maintain. AXO turns in-session behavior into a personalized experience on its own.
The whole loop, no bolt-ons.
Sense the cohort, decide the experience, draft the variant, fan it out — one tag, one contract.
Cohorts that build themselves
Clusters emerge from live behavior
AI-drafted copy & imagery
In your brand voice — a human approves before anything ships
A self-tuning optimizer
Scales winners, retires losers, per cohort and zone
Triggered messages
Cart, browse, dormancy — Klaviyo, Braze, Resend, Salesforce
Every-channel fan-out
Meta, Google Ads, email, SMS, your warehouse
Agent-operable end to end
Your AI agents can run all of it
Same layer. Your problem.
Retail & Commerce
Flicker-free PDP personalization and recommendations learned from your own catalog.
Explore the solution →B2B & Lead Gen
Score the buyers who never fill the form — and sync what you learn to your CRM.
Explore the solution →Healthcare
Personalize patient pages without leaking PHI to your ad pixels.
Explore the solution →Three tiers. One platform.
30-day free trial on every plan. No quote call — this is the whole price list.
The questions everyone asks.
What is AXO?
AXO is an agentic experience layer for website personalization. It installs as one script tag, scores each visitor’s in-session behavior into a cohort in real time, and reshapes the page — copy, offers, layout — to match, with no CDP or data warehouse required. It also exposes an MCP surface so AI agents can operate it directly.
Is AXO legit — does it actually work?
Yes. AXO holds back an always-on 10% control group and measures real incremental, order-level revenue lift against it, so every change is proven caused rather than asserted. Nothing generative runs at decision time: the live path is deterministic rules and classical ML, so the same visitor behavior always produces the same experience.
How much does AXO cost?
AXO has transparent, published pricing: Starter $500/mo, Growth $2,000/mo, Scale from $5,000/mo. Every plan starts with a 30-day free trial, so you can prove the lift on your own traffic before committing.
What are the best alternatives to AXO?
Teams evaluating AXO often compare it to Dynamic Yield, Insider, Bloomreach, Adobe Target, Optimizely, Ninetailed, Coframe, and Sequen. AXO’s difference is speed and self-serve: behavioral personalization live the same afternoon from one tag, holdout-proven lift, transparent pricing, and an agent-operable MCP surface — without the CDP, data layer, or multi-week implementation most of those platforms assume.
Do I need a CDP or data warehouse to use AXO?
No. AXO scores behavior in-session on the page itself, so it works on 100% of anonymous traffic from the first visit with no data layer, CDP, or warehouse feeding it. You can add identity later, only when it pays off.
Does AXO work without cookies or personal data?
Yes. AXO can run fully anonymous — it needs no PII to score behavior and personalize — and adds identity only when you choose to. That makes it usable on privacy-sensitive surfaces where cookie-based or profile-dependent personalization can’t run.
