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CAPABILITY MAP

Everything AXO does, by industry.

Eight use cases across the platform. Pick your industry to see how each one shows up for your storefront, publisher, patient funnel, or donor site — plus the specific AXO features that power it.

FILTER · INDUSTRY
All industriesRetailB2BContentHealthFundraising

Pricing-page traffic, demo + trial funnels, account-based personalization. Score anonymous traffic and sync your CRM.

USE CASESU-01U-02U-04U-05U-06U-07U-08
U-01

Post-click + inbound personalization

Every visitor lands on a page tuned to how they arrived and what they're doing in the first few seconds.

B2B

A pricing-page visitor from a sales email sees an enterprise comparison + customer logos in their tier; a docs-page visitor from organic sees "talk to an engineer" instead of "talk to sales."

Why it matters: Buying committees touch your site differently than evaluators. Same page should react.

FEATURES THAT POWER THIS
  • Anonymous behavioral signals · Data collection
    Click depth, scroll velocity + depth, dwell, hover, pause, tab-switch, cadence — collected without requiring identity.
  • UTM + referrer + device context · Data collection
    Every event carries the channel, referrer, viewport, and device class for downstream targeting.
  • Per-vertical default segment packs · Audience segmentation
    6+ segments seeded per industry — Deliberator / Comparison Shopper / Gifter for retail; Donor Ready / Lapsed for fundraising; etc.
  • Zone-based authoring · Site personalization
    Any DOM element with [data-vt-zone] becomes an addressable surface. Visual + crawler-driven discovery.
  • 9 variant types · Site personalization
    copy_swap, hero_swap, overlay, lightbox, banner, badge, product_reco, lead_form, move_object, plus donation_form for fundraising.
  • CRM-attribute-driven segments · Audience segmentation
    When a CRM is connected, segments can key off lifetime value, last gift, plan tier, etc.
U-02

Behavioral audience discovery

Anonymous clickstream surfaces real shopper cohorts without a CDP team or an audience-builder UI.

B2B

AXO surfaces Pricing Dwellers, Docs Divers, Champion Researchers — addressable in the variant editor next to whatever segments your CDP already maintains.

Why it matters: B2B audiences are small and high-value. Misclassifying a champion as a tire-kicker is expensive.

FEATURES THAT POWER THIS
  • Per-vertical default segment packs · Audience segmentation
    6+ segments seeded per industry — Deliberator / Comparison Shopper / Gifter for retail; Donor Ready / Lapsed for fundraising; etc.
  • No-code custom segment builder · Audience segmentation
    Composable predicates: event_occurred, page_viewed, utm_matched, propensity, feature_anomaly, lifecycle, affinity.
  • Hidden-persona ML clustering · Audience segmentation
    Surfaces audience cohorts the operator didn't pre-define, with stability + lift validation.
  • CRM-attribute-driven segments · Audience segmentation
    When a CRM is connected, segments can key off lifetime value, last gift, plan tier, etc.
  • Audience lens in the variant editor · Audience segmentation
    Author variants directly against named segments + see provenance badges (which signal sourced each match).
U-04

Journey + message orchestration

Cart-abandonment, browse-abandonment, win-back, lifecycle messages — fire through the ESP / SMS / ad-platform you already use.

B2B

Demo form started but not finished → 24h Customer.io email tuned to whether they hit the enterprise tier; pricing-page visit + no demo in 7d → LinkedIn audience for paid retargeting.

Why it matters: Long sales cycles need many nudges. Eligibility-gated triggers prevent the spam-cannon failure mode.

FEATURES THAT POWER THIS
  • Trigger engine · Journey + message orchestration
    Composable eligibility (segment + UTM + behavior, all_of / any_of) → render an action or fire to a destination.
  • Abandonment templates pre-baked · Journey + message orchestration
    Cart, browse, form, donation, demo-request templates ready to clone per destination.
  • Email/SMS destinations · Email + SMS destinations
    Klaviyo, Braze, Customer.io, Resend, SendGrid, Postmark, Mailchimp, Twilio (SMS), Intercom, SFMC, Emarsys.
  • Ad-platform server-side CAPI · Ad platforms
    Meta, Google Ads, GA4 MP, TikTok, Pinterest, Reddit, LinkedIn — server-side conversion API for iOS-14-safe attribution.
  • Composable eligibility predicates · Journey + message orchestration
    segment_member + utm_matched + event_occurred + visitor_lifecycle + propensity, AND/OR composable.
  • CRM destinations · CRM + commerce
    Salesforce, HubSpot, Intercom — push profile updates + activity, read CRM attributes back.
U-05

Ad-platform retargeting + CAPI measurement

Server-side conversion events for iOS-14-safe attribution. Build retargeting lists from behavior. Suppress converters from spend.

B2B

Pricing-page dwellers + docs-page returners flow into a LinkedIn audience for ABM retargeting; demo-requesters get suppressed from acquisition spend; demo-completers flow to Google for lookalike modeling.

Why it matters: B2B CACs are high. Spending an extra impression on someone already in your pipeline is wasted budget.

FEATURES THAT POWER THIS
  • Ad-platform server-side CAPI · Ad platforms
    Meta, Google Ads, GA4 MP, TikTok, Pinterest, Reddit, LinkedIn — server-side conversion API for iOS-14-safe attribution.
  • Behavior → ad-platform audience export · Ad platforms
    Push behaviorally-built segments to Meta Custom Audiences, Google Customer Match, LinkedIn audiences.
  • CRM destinations · CRM + commerce
    Salesforce, HubSpot, Intercom — push profile updates + activity, read CRM attributes back.
  • Trigger engine · Journey + message orchestration
    Composable eligibility (segment + UTM + behavior, all_of / any_of) → render an action or fire to a destination.
U-06

Holdout-proven incremental lift

A 10% control group runs against every change, always on. Causal attribution, not correlation.

B2B

Pricing-page variant tested against an always-on holdout reads "+11.4% demo-request rate from Champion Researchers, n=2,847, 87% confidence."

Why it matters: B2B sample sizes are small. A real control group beats a year-later attribution argument.

FEATURES THAT POWER THIS
  • 10% always-on holdout · Measurement
    Live control group on every change. Real incremental lift, not asserted lift.
  • Lift attribution per variant + per segment · Measurement
    Causal attribution scoped to the specific variant + the specific cohort it served — not site-wide proxies.
  • AI Scorecard · Measurement
    Plain-language "is the AI working?" verdict for a non-technical reader. Holdout vs. personalized side-by-side.
  • Conversion funnel by segment · Measurement
    Per-segment funnel view — where each cohort drops off, where they don't.
U-07

Agentic creative + ops

Drive AXO from natural language — in-app via the AXO Assistant or externally via Claude / Cursor / ChatGPT / VS Code through MCP.

B2B

"Audit our pricing-page variants for compliance copy — flag anything that mentions guaranteed outcomes." Claude pulls the variants via MCP, runs the audit, posts findings back into the AXO dashboard.

Why it matters: B2B copy review is high-stakes (legal/compliance). The audit trail is non-optional.

FEATURES THAT POWER THIS
  • AXO Assistant (in-app) · AI + agentic
    Chat-based agent that drives AXO from natural language. Reads your data, takes actions, asks for confirmation on writes.
  • MCP server · AI + agentic
    Connect Claude, Cursor, ChatGPT, VS Code, or any MCP-compatible tool. Same toolset as the in-app assistant.
  • AI-drafted variant copy · AI + agentic
    Brand-voice guardrails + active-campaign context baked in. Drafts go through human review before publishing.
  • AI provenance audit trail · AI + agentic
    Every AI generation logs the prompt, brand voice, active brief, model, and DAM provenance. Compliance-grade.
U-08

First-party data activation

Profile + event data flows to the CDP, warehouse and CRM you already run — Segment, Snowflake, BigQuery, Salesforce, HubSpot. AXO feeds your stack, doesn't replace it.

B2B

Pulse-resolved profile updates push to Salesforce + HubSpot; behavioral score deltas stream to mParticle; account-level events land in Snowflake for revenue ops.

Why it matters: Account-based motions require the same profile to be coherent across CRM + CDP + warehouse + AXO.

FEATURES THAT POWER THIS
  • CDP destinations · Data infrastructure
    Segment, RudderStack, mParticle, Adobe AEP — works alongside existing CDPs without replacing them.
  • CRM destinations · CRM + commerce
    Salesforce, HubSpot, Intercom — push profile updates + activity, read CRM attributes back.
  • CRM/commerce sources · CRM + commerce
    HubSpot, Salesforce CRM, SFTP — pull contact + lifecycle data into AXO profiles.
  • Warehouse destinations · Data infrastructure
    Snowflake, BigQuery, Amazon S3 — stream profile + event copies to your data plane.
  • Six-identifier identity resolution (Pulse) · Data collection
    When a visitor identifies (login, form, checkout), AXO ties prior anonymous behavior to that profile.

Your industry not covered here?

The 5 verticals above are where we\'ve invested the deepest product surface. AXO runs on any site with a script tag — talk to us about yours.

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