AXO FOR RETAIL AND COMMERCE

Every shopper lands on a page built for them.

The browser, the bargain hunter and the buyer who is ready all land on the same product page. AXO shows each of them the version that fits, and counts the extra orders against shoppers who saw the original.

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SAME PAGE · DIFFERENT VISITORS · DIFFERENT PAGES.
01 · THE PROBLEM

You paid for the click. They got the same page as everyone.

Ad costs go up every year. The product page stays the same for the shopper who is just looking, the one comparing your price in three tabs, and the one who came back to buy.

02 · WHAT IT IS WORTH

Four visitors you already have. What changes for each.

Today they all get the same page. Here is what your site does differently for each one, and the number that moves.

1

The comparer

TODAY · EVERYONEWITH AXO · THIS VISITOR

They have your product open next to two others. The page brings up price, what is included and delivery time right where they are reading.

WHAT MOVESMore product views turning into add-to-cart.
2

The careful reader

TODAY · EVERYONEWITH AXO · THIS VISITOR““

They read every review before they buy anything. The page moves reviews and guarantees up, and stops pushing a discount they did not ask for.

WHAT MOVESMore orders from shoppers who read first.
3

The ad clicker

TODAY · EVERYONEWITH AXO · THIS VISITORAD

They clicked an ad for one product. The page they land on is about that product, and the order is reported back to Meta and Google.

WHAT MOVESMore of your ad clicks turning into orders.
4

The returning shopper

TODAY · EVERYONEWITH AXO · THIS VISITOR

They left something in the cart last week. The page picks up where they left off, with picks learned from your own catalog.

WHAT MOVESMore abandoned carts finished.
03 · HOW IT WORKS

It reads what they do, then changes what they see.

One script, live in about fifteen minutes. No third-party cookies, and nothing that names a person is required.

The product page

Headline, images, reviews, offer and the order of the page, per group of shoppers.

What they see next

Recommendations learned from what shoppers on your store actually buy together.

The nudge

A message when they hesitate at the cart or are about to leave, written and approved ahead of time.

04 · PROOF

We don't ask you to believe the lift. The control group reports it.

A slice never sees a change

By default one visitor in ten gets your site exactly as it was. They are the yardstick.

Counted at the finish line

Lift is reported where you count it, not at the click or the impression.

It tells you when it cannot tell

Not enough traffic to be sure? The report says so instead of showing you a number.

05 · CONTROL

Your brand, your margins, your rules.

You decide who can be shown an offer and who never needs one. A shopper who was going to buy anyway does not get a discount.

Works with your store

One script on Shopify or any other storefront. Your catalog comes in from the store or a product feed.

Nothing flashes

Their version is in place before the page paints, so they never see the page change.

A person approves

Every headline and image is signed off by your team before a shopper sees it.

06 · YOUR STACK

What it learns goes back to the systems you already own.

ALSO BUILT FORB2B and lead generationHealthcareEducationAll industries →

One page. One outcome. About fifteen minutes.

Pick one page and one result you care about. Watch who is really visiting, then turn on a few changes and read the lift against your own control group.

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