The browser, the bargain hunter and the buyer who is ready all land on the same product page. AXO shows each of them the version that fits, and counts the extra orders against shoppers who saw the original.
Ad costs go up every year. The product page stays the same for the shopper who is just looking, the one comparing your price in three tabs, and the one who came back to buy.
Today they all get the same page. Here is what your site does differently for each one, and the number that moves.
They have your product open next to two others. The page brings up price, what is included and delivery time right where they are reading.
They read every review before they buy anything. The page moves reviews and guarantees up, and stops pushing a discount they did not ask for.
They clicked an ad for one product. The page they land on is about that product, and the order is reported back to Meta and Google.
They left something in the cart last week. The page picks up where they left off, with picks learned from your own catalog.
One script, live in about fifteen minutes. No third-party cookies, and nothing that names a person is required.
Headline, images, reviews, offer and the order of the page, per group of shoppers.
Recommendations learned from what shoppers on your store actually buy together.
A message when they hesitate at the cart or are about to leave, written and approved ahead of time.
By default one visitor in ten gets your site exactly as it was. They are the yardstick.
Lift is reported where you count it, not at the click or the impression.
Not enough traffic to be sure? The report says so instead of showing you a number.
You decide who can be shown an offer and who never needs one. A shopper who was going to buy anyway does not get a discount.
One script on Shopify or any other storefront. Your catalog comes in from the store or a product feed.
Their version is in place before the page paints, so they never see the page change.
Every headline and image is signed off by your team before a shopper sees it.
Pick one page and one result you care about. Watch who is really visiting, then turn on a few changes and read the lift against your own control group.