AXO Documentation
AXO is the agentic experience layer — it reads how each visitor behaves and adapts your site to them in real time, then carries that decision across every channel. These guides walk from first install to the developer API. New here? Start with Getting Started.
The Automated-First Philosophy
Why AXO is an agentic experience layer — not a rules engine or an A/B testing tool.
Getting Started
Install the tag, define your brand, set a conversion goal, crawl your sitemap, and go live.
Recommended Workflow
Deep Analysis, the Chrome extension, and the Assistant — when to reach for each.
Campaigns & Briefs
Feed strategy in as a Brief; AXO drafts and deploys variants across matching placements.
Audience Intelligence
How AXO clusters anonymous visitors into personas and how you build custom segments.
Insight Cards & AI Assistant
The underperforming-segment insight card and the three-tier recommendation discipline.
Placements & Overrides
Zones are AI-managed DOM slots; Overrides pin a specific variant for compliance.
Chrome Extension
Preview and author zones directly on your live site with the AXO browser extension.
Performance & Lift
Thompson-sampling optimizer, the 10% holdout lift report, backtest, and the funnel.
Triggers & Orchestration
Fire dynamic payloads to ESPs, ad platforms, and webhooks on behavioral conditions.
Integrations
Connect Meta CAPI, Google, Klaviyo, Braze, Resend, Salesforce, and signed webhooks.
Team & Roles
Owner, Admin, and Member roles — and what each can do across a workspace.
Developer & API
The window.axo tag API, identify/convert, signed webhook payloads, and the MCP server.
Site Speed & Core Web Vitals
How the tag is engineered to not slow your site — load model, measured CWV impact, and how to verify it yourself. Built for IT/security review and RFPs.
Lead Capture & Forms
Build lead-capture forms, place them by page and segment, and work the pipeline of captured leads.
Privacy, Consent & Compliance
The consent banner, regional presets, external CMP support, and the HIPAA Privacy Shield tracker proxy.
Product Catalog & Recommendations
Get products into AXO via Shopify, the on-page scraper, or import — then serve AI-ranked recommendation zones.