Help each patient find care. Keep their health details private.
A patient looking for a service, a location or an appointment should not have to dig. AXO shows them the next step that fits, and scrubs clinical terms from what your ad platforms receive.
They came looking for care. They got a homepage.
The new patient comparing providers, the returning patient trying to book and the family member researching for someone else all see the same pages. Most leave before they book.
Four visitors you already have. What changes for each.
Today they all get the same page. Here is what your site does differently for each one, and the number that moves.
The new patient
They are comparing providers and locations. The page brings up the nearest location, what to expect and how to book, right where they are reading.
The form staller
They start the appointment request, hesitate at the insurance field, and leave. AXO shows which field, then serves a shorter request to people like them.
The researcher
They have read four articles on one topic. The page offers the service line and the next step, instead of another article.
The returning patient
They have been here before and are trying to do one thing. The page puts scheduling and the patient portal first.
It reads what they do, then changes what they see.
One script, live in about fifteen minutes. No third-party cookies, and nothing that names a person is required.
The next step
Book, call, find a location or read more – whichever fits what they are doing.
The route
For pages that must not change, AXO sends them to a different approved page instead of editing the one they are on.
The form
A shorter request for the people who stall, approved by your team first.
We don't ask you to believe the lift. The control group reports it.
A slice never sees a change
By default one visitor in ten gets your site exactly as it was. They are the yardstick.
Counted at the finish line
Lift is reported where you count it, not at the click or the impression.
It tells you when it cannot tell
Not enough traffic to be sure? The report says so instead of showing you a number.
Careful by design, not as an afterthought.
Healthcare pages carry more risk than a product page. AXO is built so your compliance team can see and limit exactly what it does.
An anonymous mode
For sites and pages where nothing identifying should be collected at all. Turn it on before the script goes live.
Clinical terms scrubbed
Events go to your ad platforms from the server. Clinical terms in the page address are scrubbed first, and every scrub is logged.
Every word approved and logged
A person signs off before anything reaches a patient, and reviewers can read every change afterwards.
What it learns goes back to the systems you already own.
One page. One outcome. About fifteen minutes.
Pick one page and one result you care about. Watch who is really visiting, then turn on a few changes and read the lift against your own control group.