Eight use cases across the platform. Pick your industry to see how each one shows up for your storefront, publisher, patient funnel, or donor site — plus the specific AXO features that power it.
Publishers, blogs, knowledge sites. Engagement loops, subscription conversion, paywall optimization.
Every visitor lands on a page tuned to how they arrived and what they're doing in the first few seconds.
A first-time reader from social sees an article-trail "if you liked this, try this"; a returning subscriber sees Continue Reading where they left off.
Why it matters: Conversion = engagement + repeat visits. Tailoring the first 5 seconds drives both.
Anonymous clickstream surfaces real shopper cohorts without a CDP team or an audience-builder UI.
Engaged Readers, Skim-and-Bounce, Returning Subscribers, Paywall-Hit Browsers — each addressable for its own subscription nudge.
Why it matters: Subscription conversion turns on knowing who's 80% there vs. who's never coming back.
Every recommendation slate comes from your live catalog, in stock and on brand, tuned per segment.
End-of-article "continue reading" trails serve different recs per reader cohort — Engaged Readers see depth, Skim-and-Bounce sees punchy headlines.
Why it matters: The next-article click is what builds session depth and subscription conversion.
Cart-abandonment, browse-abandonment, win-back, lifecycle messages — fire through the ESP / SMS / ad-platform you already use.
Paywall-hit + bounced → 48h Mailchimp "your free articles are waiting" email; subscriber inactive 30 days → win-back via SendGrid scoped to their last-read topic.
Why it matters: Subscription churn is invisible until it's expensive. Lifecycle triggers catch it before the renewal date.
Server-side conversion events for iOS-14-safe attribution. Build retargeting lists from behavior. Suppress converters from spend.
Suppress subscribers from acquisition campaigns; build retargeting audiences from paywall-hit + non-bouncer sessions; feed Google Ads with subscription events server-side for smart bidding.
Why it matters: Subscriber acquisition cost is the budget killer; suppression alone can pay for AXO.
A 10% control group runs against every change, always on. Causal attribution, not correlation.
Subscription-wall variant attributed to holdout-incremental conversion rate, not site-wide rate that drifts with traffic mix.
Why it matters: Publisher revenue is too low-margin to spend on changes you can't prove caused lift.
Drive AXO from natural language — in-app via the AXO Assistant or externally via Claude / Cursor / ChatGPT / VS Code through MCP.
"Show me which subscriber cohorts are at risk of churn this week + draft a re-engagement variant for each." Agent pulls Pulse data + Scorecard, drafts, requests approval.
Why it matters: Editorial teams ship daily; the agentic loop matches that cadence in a way manual variant authoring doesn't.
Profile + event data flows to the CDP, warehouse and CRM you already run — Segment, Snowflake, BigQuery, Salesforce, HubSpot. AXO feeds your stack, doesn't replace it.
Subscription events flow to Stripe via webhook; cohort assignments stream to Segment; reading-affinity profiles land in BigQuery for the editorial team.
Why it matters: Publisher data tools are fragmented; AXO's job is to be the connecting tissue, not yet-another-silo.
The 5 verticals above are where we\'ve invested the deepest product surface. AXO runs on any site with a script tag — talk to us about yours.
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