Eight use cases across the platform. Pick your industry to see how each one shows up for your storefront, publisher, patient funnel, or donor site — plus the specific AXO features that power it.
Nonprofits, advocacy, donor campaigns. Donor segments, ask-ladder personalization, AI provenance for board-grade compliance.
Every visitor lands on a page tuned to how they arrived and what they're doing in the first few seconds.
A Major-Gift Researcher sees the impact-stats hero + annual-report CTA; a first-time mobile-impulse donor sees match-doubled framing and a $25 anchor.
Why it matters: Donor cohorts respond to different framing. A single homepage leaves money on the table.
Anonymous clickstream surfaces real shopper cohorts without a CDP team or an audience-builder UI.
11 donor-lifecycle segments: Donor Ready, Researcher, Supporter, Lapsed (×2), High Capacity Uncontacted, Recurring Card Declined, Year-End Returning, Advocacy Engaged Non-Donor, plus Volunteer Candidate.
Why it matters: Donor-CRM-led tools key off who already gave. AXO segments off who's about to give — the higher-leverage signal.
Cart-abandonment, browse-abandonment, win-back, lifecycle messages — fire through the ESP / SMS / ad-platform you already use.
Recurring card declined → save-flow email from the donor's last designation; lapsed monthly donor visits the site → reactivation email with their previous gift amount pre-anchored.
Why it matters: Recurring donor retention is the wedge vs. CRM-led tools that fire only at scheduled cadences.
Server-side conversion events for iOS-14-safe attribution. Build retargeting lists from behavior. Suppress converters from spend.
Donation_completed fires server-side to Meta for fundraising-event ROI tracking; advocacy-action takers flow into retargeting audiences for the next ask. ActBlue + WinRed donations feed back via webhook for closed-loop attribution.
Why it matters: Most donor-marketing tools don't do CAPI. The ones that do don't do behavioral audience building. AXO does both.
A 10% control group runs against every change, always on. Causal attribution, not correlation.
Recurring upgrade ask tested against holdout reads "+3.2% conversion to recurring among Year-End Returning donors, +$4.7k attributable monthly recurring revenue." Numbers the board can read.
Why it matters: Donor relationships are sacred. You don't guess; you prove.
Drive AXO from natural language — in-app via the AXO Assistant or externally via Claude / Cursor / ChatGPT / VS Code through MCP.
"Help me set up donor segments and a recurring-decline save flow for our new monthly giving campaign." Agent provisions the segments, drafts the email sequence, wires the trigger, surfaces ladders.
Why it matters: Nonprofit ops teams are small; agentic workflows turn what would be a multi-day project into a one-conversation setup.
Profile + event data flows to the CDP, warehouse and CRM you already run — Segment, Snowflake, BigQuery, Salesforce, HubSpot. AXO feeds your stack, doesn't replace it.
Donor profile updates flow to NPSP / VAN / Bonterra; advocacy actions land in your CRM; lifetime giving aggregates land in BigQuery for development-team forecasting.
Why it matters: Donor-CRMs are the system of record. AXO's behavioral signal makes them smarter without forcing a migration.
The 5 verticals above are where we\'ve invested the deepest product surface. AXO runs on any site with a script tag — talk to us about yours.
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