Eight use cases across the platform. Pick your industry to see how each one shows up for your storefront, publisher, patient funnel, or donor site — plus the specific AXO features that power it.
Patient inquiry funnels with PHI-safe collection on by default. Personalize without leaking protected health information.
Every visitor lands on a page tuned to how they arrived and what they're doing in the first few seconds.
A patient inquiry from paid search sees insurance-friendly proof + an appointment CTA; a returning patient sees their service line and a portal link.
Why it matters: Inquiry-to-appointment is the conversion that matters. Reduce friction without storing PHI.
Anonymous clickstream surfaces real shopper cohorts without a CDP team or an audience-builder UI.
Symptom Researcher, Insurance Checker, Returning Patient — surfaced from behavior alone, without form values ever reaching AXO.
Why it matters: PHI-safe by construction: the segment exists from session shape, not from form contents.
Cart-abandonment, browse-abandonment, win-back, lifecycle messages — fire through the ESP / SMS / ad-platform you already use.
Appointment-request form started but not submitted → 4-hour-delay Postmark email pointing back to the form, with insurance-FAQ snippet — never carries PHI in the payload.
Why it matters: Patient acquisition is high-stakes and tightly regulated. Triggers that respect PHI by default are not optional.
Server-side conversion events for iOS-14-safe attribution. Build retargeting lists from behavior. Suppress converters from spend.
Patient-inquiry conversion fires to TikTok + Meta via CAPI — server-side, no on-page pixel that could capture form values. Audiences built from behavior, not from any data that would trigger HIPAA scope.
Why it matters: Health advertisers have spent a year being de-platformed for on-page pixel exposure. Server-side CAPI is the safer path.
A 10% control group runs against every change, always on. Causal attribution, not correlation.
Appointment-request CTA variant tested against holdout reads "+8.1% submission rate on the Insurance Checker cohort, p<0.05." Reports your compliance team can review.
Why it matters: Health marketing is regulated. Provable attribution + auditable history is table stakes.
Drive AXO from natural language — in-app via the AXO Assistant or externally via Claude / Cursor / ChatGPT / VS Code through MCP.
"Configure the appointment-request form variant for our Spanish-language patients — PHI-safe field set, insurance check before submit." Agent runs the configuration, surfaces it for clinical-marketing approval.
Why it matters: Health marketing needs both speed AND audit trail. Agentic ops with provenance gives both.
Profile + event data flows to the CDP, warehouse and CRM you already run — Segment, Snowflake, BigQuery, Salesforce, HubSpot. AXO feeds your stack, doesn't replace it.
PHI-safe profile + event data streams to your warehouse for downstream reporting; CRM updates push to Salesforce Health Cloud; no protected fields ever cross the AXO boundary.
Why it matters: Health data infra is regulated. Flowing AXO's aggregate signal in without bringing PHI back out is the right posture.
The 5 verticals above are where we\'ve invested the deepest product surface. AXO runs on any site with a script tag — talk to us about yours.
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