Eight use cases across the platform. Pick your industry to see how each one shows up for your storefront, publisher, patient funnel, or donor site — plus the specific AXO features that power it.
DTC brands, online retail, marketplaces. Cart-driven conversion, catalog-aware personalization, holdout-proven lift.
Every visitor lands on a page tuned to how they arrived and what they're doing in the first few seconds.
A Comparison Shopper arriving from Google CPC sees a price-anchored hero with reviews above the fold; a Surfer from social sees lifestyle imagery and a low-friction "browse the collection" CTA — same page, different shopper.
Why it matters: The brand spent money to get them here. Default "same homepage for everyone" wastes that spend.
Anonymous clickstream surfaces real shopper cohorts without a CDP team or an audience-builder UI.
Day one of collection: the dashboard surfaces Deliberators, Surfers, Converters, Comparison Shoppers, Gifters, and Engaged Paid Arrivals — named with sample sessions you can click into.
Why it matters: Most retail brands either lack a CDP or have one their marketing team can't operate. AXO replaces "audience building" as a job.
Every recommendation slate comes from your live catalog, in stock and on brand, tuned per segment.
PDP "you may also like" surfaces 4 items: 2 cooccurrence-driven from your catalog, 1 bestseller from the same category, 1 new-arrival — all in stock, all in the brand voice you uploaded.
Why it matters: Recommendations are the moment of truth in any ecom session. Generic carousels miss; segment-aware in-stock recs convert.
Cart-abandonment, browse-abandonment, win-back, lifecycle messages — fire through the ESP / SMS / ad-platform you already use.
Cart abandoned → 1-hour-delay Klaviyo email scoped to Comparison Shoppers (with a value prop) vs. Deliberators (with social proof); if no purchase in 24h, fire a Meta retargeting audience push via CAPI.
Why it matters: Abandonment recovery is the highest-ROI lifecycle motion in retail. AXO routes the logic through your existing Klaviyo, not a competing platform.
Server-side conversion events for iOS-14-safe attribution. Build retargeting lists from behavior. Suppress converters from spend.
Purchase event fires server-side to Meta + Google + TikTok via CAPI — survives iOS 14.5+ tracking limits. Cart abandoners flow into a Meta Custom Audience automatically. Converters get suppressed from acquisition campaigns within minutes.
Why it matters: iOS attribution loss has hammered ecom ROAS. Server-side CAPI + behavior-built audiences restore measurement and cut wasted impressions.
A 10% control group runs against every change, always on. Causal attribution, not correlation.
Every variant ships to 90% of matching shoppers; 10% stay in control. The Scorecard reads "Comparison Shopper hero variant: +4.2% conversion lift over holdout, p<0.05, +$18.3k incremental revenue last 30 days."
Why it matters: Every personalization vendor claims uplift. Only the ones holding out a control group can prove it. Critical for CMOs reporting to a board.
Drive AXO from natural language — in-app via the AXO Assistant or externally via Claude / Cursor / ChatGPT / VS Code through MCP.
"Draft three Comparison Shopper hero variants for Pawnest's PDP — price-anchored, reviews-led, and shipping-led." Agent reads your brand voice + active campaign brief, generates with provenance, queues for human review.
Why it matters: Marketing teams don't have engineers. The agentic surface is what gets non-technical operators from "could do this" to "did this today."
Profile + event data flows to the CDP, warehouse and CRM you already run — Segment, Snowflake, BigQuery, Salesforce, HubSpot. AXO feeds your stack, doesn't replace it.
Behavioral cohort assignments stream to Segment + Snowflake for downstream BI; purchase events sync to Klaviyo + Salesforce CRM in real time; cart-value distributions land in BigQuery for finance.
Why it matters: Brands invested in a data stack don't want a new island. AXO sits on top, feeds the stack, doesn't compete with it.
The 5 verticals above are where we\'ve invested the deepest product surface. AXO runs on any site with a script tag — talk to us about yours.
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