SOLUTIONS · CONTENT & MEDIA

Drive-by readers are not subscribers. Meet them where they landed.

Behavioral cohorts on anonymous readers, continue-reading trails tuned per segment, cohort-aware paywall timing, and lifecycle re-engagement – with holdout-proven lift so every editorial change proves it caused the subscription.

14-day free trial · no credit card required
DEPLOYMENT
one layer
1 line
One script tag, deferred
<200ms
To first decision, client-side
10%
Always-on holdout control
0 PII
Run anonymous by default
WHAT YOU GET

Everything AXO does for a content or media site.

U-01

Post-click + inbound personalization

Every visitor lands on a page tuned to how they arrived and what they're doing in the first few seconds.

U-02

Behavioral audience discovery

Anonymous clickstream surfaces real shopper cohorts without a CDP team or an audience-builder UI.

U-03

Catalog-aware recommendations

Every recommendation slate comes from your live catalog, in stock and on brand, tuned per segment.

U-04

Journey + message orchestration

Cart-abandonment, browse-abandonment, win-back, lifecycle messages — fire through the ESP / SMS / ad-platform you already use.

U-05

Ad-platform retargeting + CAPI measurement

Server-side conversion events for iOS-14-safe attribution. Build retargeting lists from behavior. Suppress converters from spend.

U-06

Holdout-proven incremental lift

A 10% control group runs against every change, always on. Causal attribution, not correlation.

U-07

Agentic creative + ops

Drive AXO from natural language — in-app via the AXO Assistant or externally via Claude / Cursor / ChatGPT / VS Code through MCP.

U-08

First-party data activation

Profile + event data flows to the CDP, warehouse and CRM you already run — Segment, Snowflake, BigQuery, Salesforce, HubSpot. AXO feeds your stack, doesn't replace it.

8
Reader cohorts
Skim-and-bounce, engaged, subscriber, paywall-hit
<200ms
Decision latency
Personalize the next-article click
10%
Always-on holdout
Prove the subscription came from the change