U-01
Post-click + inbound personalization
Every visitor lands on a page tuned to how they arrived and what they're doing in the first few seconds.
U-02
Behavioral audience discovery
Anonymous clickstream surfaces real shopper cohorts without a CDP team or an audience-builder UI.
U-03
Catalog-aware recommendations
Every recommendation slate comes from your live catalog, in stock and on brand, tuned per segment.
U-04
Journey + message orchestration
Cart-abandonment, browse-abandonment, win-back, lifecycle messages — fire through the ESP / SMS / ad-platform you already use.
U-05
Ad-platform retargeting + CAPI measurement
Server-side conversion events for iOS-14-safe attribution. Build retargeting lists from behavior. Suppress converters from spend.
U-06
Holdout-proven incremental lift
A 10% control group runs against every change, always on. Causal attribution, not correlation.
U-07
Agentic creative + ops
Drive AXO from natural language — in-app via the AXO Assistant or externally via Claude / Cursor / ChatGPT / VS Code through MCP.
U-08
First-party data activation
Profile + event data flows to the CDP, warehouse and CRM you already run — Segment, Snowflake, BigQuery, Salesforce, HubSpot. AXO feeds your stack, doesn't replace it.