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SOLUTIONS · EDUCATION

Applicants stall between interest and application. Nudge the next step.

Behavioral cohorts on anonymous prospective students, personalization across inquiry and application funnels, an opt-in consent default that is the safer baseline for younger audiences, and a 10% holdout that proves the enrollment-funnel lift is real.

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DEPLOYMENT

one layer

1 line

One script tag, deferred

<200ms

To first decision, client-side

10%

Always-on holdout control

0 PII

Run anonymous by default

WHAT YOU GET

Everything AXO does for an education site.

E-01

Cohorts from behavior

Visitors sort themselves by what they do on your program pages – dwell, return visits, scroll depth – with no audience builder and no SQL.

E-02

Application-funnel forms

Inquiry and application forms are auto-attached with per-field drop-off, so you can see exactly which question loses the applicant.

E-03

Enrollment-step nudges

Triggers fire on the funnel events the tag already tracks – a form started but not submitted can kick off email through Klaviyo, Braze, Resend, or Salesforce.

E-04

Applicant language built in

An education workspace relabels leads as applicants and customers as students across the dashboard, with enrollment-shaped conversion goals as the default.

E-05

Opt-in consent baseline

Education workspaces default to explicit opt-in with granular purposes – the lower-risk baseline when minors may be in the audience. You can loosen it if your audience is 13+.

E-06

AI copy, human-approved

Draft cohort-specific program-page copy in your brand voice, offline, for a person to approve before it ships. Nothing generative runs at decision time.

E-07

Campaign-aware arrivals

Visitors landing from a campaign can be cohorted on their UTM match, so the landing copy keeps the promise the ad made.

E-08

Holdout-proven lift

An always-on 10% control group measures the incremental inquiries and applications each change caused – proven, not asserted.

THE HONEST PART

What AXO doesn’t do for education.

Education doesn’t get a tuned segment pack yet. Retail, SaaS, home services, and financial ship industry-seeded segments; an education workspace starts from the platform-wide behavioral engine plus the defaults above, and you shape segments from there.

AXO isn’t a student information system or an LMS – it doesn’t process applications, manage enrollment records, or host courses. It personalizes the public site that fills the funnel.

It fits the stack you run: one deferred script tag alongside your analytics, triggers into the email tools you already use, and holdout-attributed reporting on the funnel you already measure. Live in about 15 minutes.