Enterprise personalization can cost six figures a year. AXO Lite is coming soon at $50/month for current-session personalization on one Shopify store.
A shopper follows your ad for a carry-on bag and lands on a page whose headline talks about your entire luggage collection. You already know something useful from that visit: which campaign brought them there. Website personalization lets you show a headline about the carry-on instead, then measure whether that change helped shoppers buy.
AXO Lite is our upcoming $50/month plan for that kind of work on a Shopify store. It combines content changes based on the current visit with measurement against shoppers who see the original content. Public enrollment is coming soon. You can request access and see the AXO Lite pricing and limits now.
On October 25, 2026, Salesforce listed Marketing Cloud Personalization+ at $15,000 per organization per month, billed annually. That is $180,000 a year. The same page listed Salesforce Personalization at $8,000 per organization per month, billed annually, or $96,000 a year. Those are public software prices for those editions, subject to change.
The title refers to that enterprise software budget. Those products cover a much broader set of needs, including personalization across web, mobile apps, and email. AXO Lite has a narrower scope: content personalization and measurement for one Shopify store. Choosing it requires checking the features and limits below; the price comparison does not establish feature parity or predict revenue. Our Salesforce Personalization comparison covers the broader differences.
AXO Lite covers one Shopify store and two account users. It includes 10,000 AXO sessions per UTC calendar month. An AXO session renews after 30 minutes of inactivity, and a new tab normally starts another session. AXO's usage meter determines consumption of this allowance; another analytics tool may count visits differently.
You can run ten active content placements. A placement is a particular part of a page, such as its headline or hero, matched to a page or set of pages. Each placement keeps its original content and supports up to two active alternatives. Manual drafting and editing are unlimited within those publishing limits.
Targeting uses the current session's campaign, referrer, device, pages, and behavior. Reports cover up to 90 days and compare measured outcomes with a holdout: a group of visitors who continue to see the original experience. The plan excludes targeting from prior visits, raw visitor history feeds, and outbound CRM, email, or advertising delivery.
For the luggage store, begin with the landing page used by the carry-on campaign. Keep the existing headline as the original. Write one alternative that describes the bag's verified cabin-size dimensions, using the product facts already on the page. Match it to the campaign in the current visit. Preview the result on the page before publishing.
Decide what outcome matters before changing the page. Once your store and purchase measurement are configured, that could be a completed purchase. Leave the comparison group in place and let enough eligible shoppers pass through to make the result useful. A few extra orders during a promotion can reflect the promotion, the audience, or ordinary variation. A small sample can remain inconclusive.
Read the AXO measurement guide for how exposure and holdout comparisons work. A winning headline is a result to investigate and maintain; a losing or inconclusive one is also useful information. The product overview explains AXO's broader capabilities, which vary by plan.
AXO warns as session usage approaches the allowance and admits up to 10% above it as grace. After that, new sessions receive the original content. Sessions already admitted keep their assigned experience and measurement, including later verified purchases. AXO Lite adds no automatic traffic overage charge.
Image generation uses your own supported provider API keys. The plan allows 50 provider attempts per month, with a daily limit of ten and one image request at a time. Each request produces one output. Failed or unresolved attempts still count against those limits. A request whose result remains unknown must be resolved before another can start.
Your image provider bills its own usage separately from the AXO subscription. AI text generation is not included in the $50 subscription. You supply and edit the copy, and you can begin with text changes and existing images.
AXO Lite fits a small Shopify team with a specific page to improve, traffic within the allowance, and time to review the result. Teams that need several stores, larger traffic allowances, returning-visitor targeting, or outbound integrations should compare the broader plans. List those requirements before choosing by price.
Public enrollment remains closed while launch qualification and Shopify distribution requirements are completed. Email us about AXO Lite access with your store URL and the monthly sessions reported by your current analytics tool. Include the tool's name so we can discuss differences in session counting, check whether the $50 plan matches your store, and explain the next step.
Public enrollment is coming soon. Email hello@axoapp.ai to ask about access. AXO Lite is planned at $50/month for one Shopify store and two account users.
No. Image generation uses your own provider API keys, and your provider bills usage separately. AXO Lite limits provider attempts to 50 per month and ten per day, with one concurrent job.