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SOLUTIONS · HOSPITALITY

Guests check your dates twice before booking. Greet the return visit.

Behavioral cohorts across booking and RSVP funnels, event tracking shaped for reservations – event views, RSVPs, ticket checkout – guest-speak across the dashboard, and a 10% holdout that proves the bookings are incremental.

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DEPLOYMENT

one layer

1 line

One script tag, deferred

<200ms

To first decision, client-side

10%

Always-on holdout control

0 PII

Run anonymous by default

WHAT YOU GET

Everything AXO does for a hospitality site.

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Cohorts from guest behavior

The returning date-checker behaves differently from the first-time browser – cohorts emerge from what each visitor does, with no audience builder and no SQL.

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Booking events out of the box

Event views, RSVP starts and submits, ticket checkouts and purchases are first-class events on an events/hospitality workspace – no custom instrumentation.

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Zone-level variants

Swap the hero, the offer block, or the CTA copy per cohort – decided deterministically in under 200ms, rendered flicker-safe.

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Funnel-event triggers

Fire email through Klaviyo, Braze, Resend, or Salesforce on the booking events the tag already tracks – an RSVP started but never submitted can get a follow-up.

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Guest language built in

A hospitality workspace relabels customers as guests across the dashboard, with reservation-shaped conversion goals as the default.

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Campaign-aware arrivals

Visitors landing from a campaign can be cohorted on their UTM match, so the landing page keeps the promise the ad or the email made.

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AI copy, human-approved

Draft cohort-specific copy in your brand voice, offline, for a person to approve before it ships. Nothing generative runs at decision time.

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Holdout-proven lift

An always-on 10% control group measures the incremental reservations each change caused – proven, not asserted.

THE HONEST PART

What AXO doesn’t do for hospitality.

Hospitality doesn’t get a tuned segment pack yet, and there are no booking-engine or property-management integrations – AXO doesn’t take reservations, manage inventory, or sync with your PMS. It personalizes the pages that lead to the booking and measures the lift.

It fits the stack you run: one deferred script tag alongside your analytics, triggers into the email tools you already use, and ad cohorts out to Meta and Google. Live in about 15 minutes.