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SOLUTIONS · SAAS

Most pricing-page visitors never start the trial. Personalize before they decide.

Behavioral scoring on anonymous buyers – Pricing Page Dweller, Docs Diver, Demo Ready and six more seeded segments – with cohort-specific variants on your pricing tiers and demo CTAs, bidirectional Salesforce or HubSpot sync, and an always-on 10% holdout that proves which changes actually moved signups.

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14-day free trial · no credit card required

DEPLOYMENT

one layer

1 line

One script tag, deferred

<200ms

To first decision, client-side

10%

Always-on holdout control

0 PII

Run anonymous by default

WHAT YOU GET

Everything AXO does for a SaaS site.

S-01

Nine seeded buyer segments

Pricing Page Dweller, Docs Diver, Demo Ready, Competitor Comparer, Champion in Research and four more – seeded on day one and matched by live behavior, not form fills.

S-02

Pricing-page variants

Swap the tier copy or drop a cohort-specific overlay on the pricing table – decided deterministically in under 200ms, rendered flicker-safe.

S-03

Demo CTAs per cohort

Docs Divers get a developer-shaped ask; Demo Ready visitors get the short path. Copy swaps ship as seeded variants you review before they go live.

S-04

CRM sync, both directions

Salesforce and HubSpot bidirectional sync puts the behavioral segment on the lead record, and CRM fields flow back to sharpen on-site targeting.

S-05

Speed-to-lead triggers

Demo requests can fire Twilio SMS and email triggers through Klaviyo, Braze, Resend, or Salesforce – with cooldown windows so nobody gets double-pinged.

S-06

AI copy, human-approved

Draft cohort-specific headline and CTA copy in your brand voice, offline, for a person to approve before it ships. Nothing generative runs at decision time.

S-07

Ad audiences from behavior

Fan high-intent cohorts out to Meta CAPI and Google Ads, so the retargeting budget follows the visitors who acted like buyers.

S-08

Holdout-proven lift

An always-on 10% control group measures the incremental trials and demos each change caused – proven, not asserted.

THE HONEST PART

What AXO doesn’t do for SaaS.

AXO personalizes the anonymous, pre-signup journey – your marketing site, pricing page, and public docs. It isn’t product analytics, it won’t experiment inside your logged-in app, and it doesn’t replace a CDP for cross-device identity resolution.

Anonymous visitors are scored on behavior, not firmographics. Third-party enrichment is available as a module once a visitor identifies through a form – but reverse-IP account identification isn’t part of the platform.

It fits the stack you run: the tag loads deferred alongside your analytics, triggers fire into Klaviyo, Braze, Resend, Twilio, or Salesforce, ad cohorts flow to Meta and Google, and the CRM sync speaks Salesforce and HubSpot. One script tag – live in about 15 minutes.