Placements & Overrides
Zones (AXO-managed)
A Zone is a named DOM slot on your site – e.g., hero_banner or product_recommendations. Zones are authored with the Chrome Extension. The AI engine decides which variant to show each visitor based on their segment and the active Brief.
Overrides (Marketer-forced)
An Override pins a specific variant to a specific segment, bypassing AI optimization entirely. Use this for legal requirements, brand compliance, or time-sensitive promotions that must run exactly as written – no exceptions.
When to use Overrides
You should rarely need Overrides. By default, AXO manages all placements autonomously based on your Campaign Briefs. Use an Override only when you need strict compliance, a regulatory-required disclosure, or absolute control over a specific audience.
To create a Manual Override: navigate to Content → Placements & Overrides, select the target Placement, and click + Add Override. Assign a target Segment, enter the exact content, and set a numeric priority. The tag engine always executes the highest-priority Override a visitor qualifies for, explicitly circumventing the baseline AI engine.
- Overrides stack – a visitor can match multiple Overrides; only the highest-priority fires.
- Setting priority to
0disables an Override without deleting it. - Overrides are excluded from Lift measurement – holdout sampling does not apply.