Campaigns & Briefs
The Briefs tab is where you feed strategy into the engine. A Brief is a high-level document – a seasonal promotion, product launch, or evergreen messaging strategy – that AXO ingests to autonomously generate and deploy variant content across all matching Placements on your site.
Default AI Routing
Out of the box, AXO runs a default campaign. It looks at your site's existing content, analyzes your Brand settings, and autonomously drafts variations tailored to different behavioral clusters. It continuously runs in the background to ensure no traffic is wasted.
Campaign Briefs
When you have a specific goal (e.g., “Summer Footwear Launch” or “Black Friday Promo”), create a Campaign Brief. Upload your strategy, raw assets, and guidelines. AXO will ingest the brief and automatically push tailored experiences into the correct Placements across your site.
Briefs move from Draft → Active when published. Archived briefs can be restored at any time.
Multiple Conversion Goals
Each Brief supports multiple conversion goals with priority ranking. The primary goal drives bandit optimization; secondary goals are tracked for reporting. This lets you optimize for purchase while still tracking newsletter signups and add-to-cart events in parallel.
Connecting Briefs to Triggers
Briefs power on-site experiences. For off-site follow-up – like an abandoned cart email sent 60 minutes after a session – use Triggers. Triggers share the same segment and event model as Briefs, so behavioral signals collected during a session carry through to trigger criteria seamlessly.