Integrations
Connect destinations from Admin → Integrations. Credentials are encrypted at rest and never exposed in the dashboard after saving. All integrations support a Test action, a soft-delete with 30-day restore window, and a live health log.
Meta Conversions API (CAPI)
Server-side conversion forwarding to Meta – bypasses browser-level ad blockers and iOS privacy restrictions. AXO hashes PII (email, phone) with SHA-256 before transmitting and automatically maps fbp / fbc cookies from the tag. Supports test event codes for QA validation in Meta's Events Manager.
Google Enhanced Conversions
Server-side enhanced conversion reporting to Google Ads. PII is SHA-256 hashed per Google's spec. AXO captures gclid automatically via the tag and includes it in the conversion payload for attribution. Test event codes are supported.
Email & Messaging (Klaviyo, Braze, Resend)
AXO can fire profile and event data to your ESP via Triggers. For Klaviyo: provide your private API key; AXO will track events and update profile properties. For Braze: provide your REST endpoint and API key. For Resend: provide your API key and a from-address for transactional emails. These are the destinations used by the Abandoned Cart and Welcome New Customer play templates.
Salesforce CRM Sync
Bidirectional Salesforce sync via Integrations → Salesforce. Contact and Opportunity fields are pulled into AXO profiles as crm_attribute values, available as segment predicates. The sync runs on a scheduled cron and can also be triggered manually. A CRM tab provides a contact-level view with validation, currency input, and data enrichment.
Webhooks
Configure a generic webhook destination to receive real-time events. Payloads are HMAC-SHA256 signed – verify the X-AXO-Signature header on your endpoint. Supported event types: profile.identified, segment.changed, and conversion. Webhooks can be used to fan conversion events out to any downstream system not covered by a native integration.