Performance & Lift
Thompson Sampling Optimizer
AXO uses continuous multi-armed bandits (Thompson Sampling) rather than traditional A/B testing. This means there is no “test duration” to wait for. The AI continuously adjusts traffic allocation in real-time to maximize conversions, cutting off underperforming variants instantly. You can view and reset the bandit state in the AI Scorecard tab.
Lift Report & Holdout
AXO permanently withholds 10% of traffic from all personalization – this is the holdout group. By comparing conversion rates between the personalized 90% and the untouched 10%, AXO produces a statistically rigorous measurement of incremental revenue. The Launch Reportshows your projected daily and monthly revenue lift, broken down by segment and variant type. This is the number that answers “what is AXO actually worth to us?”
Backtest
Before going live, use Backtest to run an offline A/B simulation against your historical session data. The engine replays past sessions, applies your current segment definitions and variant weights, and projects what CVR lift would have been – giving you a data-backed confidence score before committing real traffic.
Analytics Funnel
The Analytics tab provides a behavioral engagement funnel – from landing → scrolling past the intro → viewing a product → adding to cart → purchasing. Each step is broken down by segment, so you can see exactly where each behavioral cluster drops off and which placement interventions are moving them down the funnel.